Pricing
What this actually costs
The Nexclick prices work in three ways: monthly retainers for search, social and paid media; fixed-price projects for websites and AI systems; and day rates for consultancy. Starting points are published below. Final quotes follow a call, because the same brief costs different amounts depending on what already exists.
Indicative figures — not yet final
TO-CONFIRM.md, C-05).By service area
Starting points
Where each service area begins, and the honest answer on what pushes the number up.
| Service area | From | What that covers | What moves the number |
|---|---|---|---|
| Search Engine Optimisation | from £950/month | Technical fixes, on-page work across your priority pages, monthly content and reporting. | Number of target phrases, how competitive the sector is, and whether content is written by us or by you. |
| Local SEO | from £600/month | Google Business Profile management, citation cleanup, review workflow, local reporting. | Number of locations, and whether the profile needs remedial work before it can grow. |
| Web Development | from £4,500 | A designed and built marketing site, on a CMS you can edit, with tracking configured. | Page count, integrations, whether ecommerce is involved, and how much content migration is needed. |
| AI Services | from £3,500 | Scoping, a working system deployed against your real data, and handover documentation. | How clean your data is, how many systems it has to talk to, and whether ongoing tuning is needed. |
| Digital Marketing | from £1,200/month | Strategy, a monthly content and channel plan, execution, and reporting that ties back to enquiries. | How many channels are in scope and how much is production versus planning. |
| Paid Advertising | from £750/month | Campaign build or rebuild, ongoing management, conversion tracking and monthly reporting. | Ad spend and number of platforms. Management fee is separate from what you pay the platform. |
| Design | from £2,000 | Discovery, wireframes, and designed screens or brand assets, delivered as usable files. | Scope — a landing page and a full brand identity are not the same job. |
All figures exclude VAT and, for paid advertising, exclude the ad spend itself.
Retainers
Three ways to work together monthly
Most clients start at Foundation and move up when the reporting says it is worth it — not on a schedule.
Foundation
Get the basics right and keep them right.
from £750/month
Best for: A single-location business that needs to be findable and needs the website to stop leaking enquiries.
- Google Business Profile management
- Technical SEO fixes as they arise
- Two optimised pages or one article per month
- Conversion tracking, properly configured
- Monthly report and a 30-minute call
Growth
Compete on more phrases, in more places, with more evidence.
from £1,800/month
Best for: A business with a working site that wants organic and paid running together.
- Everything in Foundation
- Paid search management (ad spend separate)
- Four content pieces per month
- Link acquisition and digital PR outreach
- Conversion rate work on your key pages
- Fortnightly calls and a live reporting dashboard
Scale
Multi-channel, multi-location, or a build running alongside.
from £4,000/month
Best for: Multi-site operators, ecommerce, and businesses adding AI systems to what already works.
- Everything in Growth
- Multi-location or ecommerce SEO
- Additional paid channels — Meta, LinkedIn, Microsoft
- AI automation built against your CRM or helpdesk
- Development time included each month
- Weekly calls and a named lead
How we quote
No mystery retainers
Every quote from The Nexclick lists what is being done, how many hours it assumes, and what is excluded. If a line item does not make sense to you, it is our job to explain it or remove it.
Projects
Fixed price against a written scope. Split across milestones — typically 40% to start, 40% at build sign-off, 20% on launch. Scope changes are quoted separately before any work happens, never absorbed silently and billed later.
Retainers
A monthly fee against an agreed set of deliverables, not a vague number of hours. You get a report every month showing what was done. Rolling three-month initial term, then 30 days’ notice.
Consultancy
Day rate, for teams who have people but need direction — an audit, a strategy session, a second opinion on an agency’s work. Output is a written document you own, not a slide deck we present and take away.
Questions
Pricing questions we get asked
Why does the site not list fixed prices?
Because the same brief costs different amounts depending on what already exists. A five-page site on a clean domain and a five-page site rebuilt out of a broken WordPress install are not the same job. The Nexclick publishes starting points so you can rule us in or out quickly, then quotes properly after a call.
Is there a minimum contract length?
Retainers run on a rolling three-month initial term, then monthly. Three months is the shortest window in which SEO or paid work produces enough data to judge honestly. After that you can stop with 30 days’ notice.
Is ad spend included in the paid advertising fee?
No. The management fee is what you pay The Nexclick. Ad spend goes directly to Google, Meta or whichever platform you are on, on your own billing account, so you keep control of the budget and the account.
Who owns the website and the accounts at the end?
You do. Domains, hosting, analytics, ad accounts and the site itself are set up in your name wherever possible. If you stop working with us, we remove our access and everything stays where it is. Nothing is held hostage.
Do you work on a performance or commission basis?
Occasionally, and only where the tracking is clean enough to be fair to both sides. It works for ecommerce with reliable revenue attribution. It rarely works for lead generation, where attribution is arguable and the argument poisons the relationship.
What is not included?
Ad spend, third-party software licences, stock photography, and paid placements for digital PR. Those are passed through at cost with no mark-up, and they are listed separately on every quote so you can see what is ours and what is not.
Do you charge VAT?
VAT status is confirmed on your quote and on every invoice. All figures published on this page are exclusive of VAT.
Something not covered? Call The Nexclick on +44 7577 316553 and ask directly.
Get a real number
Twenty minutes on a call and The Nexclick can tell you roughly what your job costs, or tell you it is not worth doing. Both are useful.