Local SEO
Google Posts Management
A small lever, worth pulling consistently precisely because most competitors do not. It is also the single easiest part of a profile to let lapse.
Google Posts appear on your Business Profile and keep it looking like a trading business. The Nexclick publishes weekly offers, updates and events, and reports on the clicks they generate — the direct ranking effect is modest, the effect on click-through and trust is not.
Is this you?
What usually prompts the call
- Your last Google Post was over six months ago, or you have never published one.
- You publish sporadically when someone remembers, which is worse than a steady rhythm.
- You have offers and events that never reach your Business Profile.
- Competitors show current promotions on their listing and you show nothing.
What we do
The actual deliverables
Things that appear on an invoice, not adjectives.
- A content plan you can actually sustain
- Built around what your business genuinely has to say each month — jobs completed, seasonal advice, offers, events. Plans that require invention every week do not survive.
- Weekly publishing
- Four to five posts a month, consistently. Consistency matters considerably more than volume, and daily posting shows no additional benefit in anything we have measured.
- Correct post type selection
- Update, offer or event. Each renders differently and has different fields. Offers with genuine dates and terms perform better than a generic update saying the same thing.
- Call-to-action buttons
- Book, order, call, learn more. Chosen per post, with UTM tracking on the links so the traffic is identifiable in analytics rather than lost in direct.
- Seasonal and event scheduling
- Bank holidays, seasonal demand and local events planned ahead rather than noticed the week they arrive.
- Image production
- Real photographs sized correctly for the post format. Stock imagery is visibly stock on a local listing and undermines the point of posting at all.
- Reporting on post views and actions
- Views and clicks per post from profile insights, so the plan adjusts toward what people actually engage with rather than what is easiest to write.
Checklist
Twelve months of Google Posts, for a business with nothing to announce
The reason profiles go quiet is almost never lack of time — it is not knowing what to post. Here is a year of it. Take the list and run it yourself if you would rather not pay anyone.
- 01A job you completed this month, with a photograph of the actual work.
- 02A seasonal warning — frozen pipes, heating checks, hay fever, whatever fits your trade.
- 03A question your team answers on the phone every week, answered publicly.
- 04A new team member, with a photograph and what they do.
- 05Bank holiday opening hours, posted a fortnight ahead.
- 06A piece of equipment or capability you have that competitors do not.
- 07An accreditation or certification, with what it actually means for a customer.
- 08A common mistake customers make, and what to do instead.
- 09A local event you are attending, sponsoring or supporting.
- 10A genuine offer with real dates and terms — Google has a dedicated offer post type.
- 11A before-and-after from a recent job.
- 12A short explanation of what a service actually involves and how long it takes.
- 13A customer question from your reviews, answered at greater length.
- 14A seasonal service reminder — annual checks, servicing, inspections.
- 15A change to your service area, hours or team.
- 16Something you have stopped doing, and why. Honesty reads well.
How it works
Step by step, with timeframes
Timeframes are typical rather than guaranteed, and they assume we get account access and approvals when we ask.
- 01Week 1
Build the plan
A month ahead, built from what your business genuinely has to say. Sustainability is the design constraint.
- 02Ongoing
Publish weekly
Consistent cadence, with images and correct calls to action. Scheduled ahead so holidays do not create gaps.
- 03Monthly
Track engagement
Views and clicks per post, with UTM-tagged traffic identified in analytics.
- 04Quarterly
Adjust the plan
More of what earns clicks, less of what does not. Most profiles find one or two post types carry almost all the engagement.
What you get
Reporting and ownership
- A month-ahead content calendar you can see and amend.
- Four to five published posts per month with images and calls to action.
- UTM tracking on every link, so profile traffic is identifiable in analytics.
- Monthly reporting on views and clicks per post, not just a count of posts published.
- The calendar and templates handed over, so you can continue without us.
Tools and platforms
- Google Business Profile Manager
- GBP performance API
- Post scheduling tools
- Google Analytics 4 (UTM tracking)
- Image editing to platform specifications
Timeline
How long this actually takes
The rhythm establishes within a fortnight. Engagement data becomes readable after two to three months, which is when the plan starts adjusting toward what works. Be clear about the size of this lever: the evidence for a direct ranking effect is weak, and the case for posting rests on click-through, conversion and the profile looking like an operating business. That is a genuine benefit and a modest one. It is worth doing because it is cheap and consistent, not because it moves positions — and any agency presenting posts as a ranking strategy is overselling a small thing.
Pricing model
Monthly retainer
A small monthly retainer, usually bundled within profile management rather than bought alone. Cheaper per location across multiple sites, since the content plan is shared.
Questions
Google Posts Management questions
How long do Google Posts stay visible?
Standard update posts remain visible for roughly six months, though they move down the profile as newer ones are added. Event and offer posts are governed by the dates you set. In practice, only the most recent one or two get meaningful attention, which is the argument for consistency over volume.
Do posts help us rank higher in the map pack?
The evidence for a direct ranking effect is weak, and we will not claim otherwise. The measurable benefits are click-through, conversion, and the profile reading as an active business. Those are real and modest, and they are worth having for the effort involved.
Can we schedule posts in advance?
Google’s own interface does not schedule, but its API does and third-party tools use it. Scheduling matters more than it sounds, because the usual failure mode is a gap over a holiday or a busy period, which is exactly when consistency lapses.
What size should post images be?
At least 720 by 540 pixels, landscape, with the important content away from the edges since the display crops. Use genuine photographs — stock imagery is recognisable on a local listing and works against the credibility posting is meant to build.
Should every post have a call-to-action button?
Almost always, and it should match the post. An offer needs a booking or ordering action; an informational update usually needs "learn more" pointing at a relevant page. Add UTM parameters so the traffic is identifiable, otherwise it lands in analytics as direct and disappears.
Is it worth paying someone to do this?
Only if it will not otherwise happen. The checklist above is a year of ideas and the work is fifteen minutes a week. If somebody internally will genuinely do it every week, do it yourself. The value in outsourcing is that it still happens in month eight, which is where most self-managed profiles stop.
Last reviewed 28 July 2026.
Tell us what you are trying to fix
A 20-minute call, no pitch deck. The Nexclick will tell you what we would do, roughly what it costs, and whether we are the right people for it.