Digital Marketing
Social Media Management
The unglamorous half. Somebody has to write it, somebody has to answer the comments, and somebody has to do both in August.
Social media management is the delivery: planning, producing and publishing content, answering the people who reply, and reporting what it produced. The Nexclick runs it on platforms a strategy has already justified, because managing six accounts badly costs more than managing two well.
Is this you?
What usually prompts the call
- Your accounts go quiet whenever the person running them is busy or on leave.
- Comments and direct messages sit unanswered for days.
- Reporting is a screenshot of the follower count.
- Every post needs approval from three people and none of them are quick.
What we do
The actual deliverables
Things that appear on an invoice, not adjectives.
- A calendar planned a month ahead
- Produced and scheduled with deliberate room left for anything topical. A calendar filled in the same week it publishes is how quality quietly collapses.
- Production, not merely scheduling
- Copy, graphics and short-form edits made for each platform’s native format rather than one asset cropped four ways and posted everywhere.
- Community management to a response standard
- An agreed time to first reply, an escalation route for complaints, and a written line on what we answer directly and what comes straight to you.
- Native formats, because reach follows them
- Platforms promote whatever they are currently pushing. A link post and a carousel are not interchangeable, and treating them as such costs most of the reach.
- An approval process with an expiry on it
- Sign-off that lapses after an agreed window. Social content held for a week is no longer topical and is frequently no longer worth publishing at all.
- Paid amplification behind what has earned it
- A modest budget behind the posts that already performed organically beats boosting everything evenly, which is how most amplification budget is spent.
- Monthly reporting against the agreed measure
- Reach, engagement, referral traffic and enquiries where attribution allows — with the posts that did nothing shown next to the ones that worked.
- A quarterly review of whether each platform still deserves its slot
- Channels earn their place repeatedly rather than once. A platform that has produced nothing for two quarters should be defended or dropped.
Comparison
What each platform is actually good for
Reach, cost and effort differ enormously by platform, and the honest column is the last one. Use it to sanity-check where your hours currently go before committing another year to them.
| Platform | What it genuinely does well | Where the effort is wasted |
|---|---|---|
| B2B credibility and reaching specific job titles | Company page posts — personal accounts reach many times further | |
| Visual products, place-based businesses, recruitment | Anything requiring a click. Link handling is deliberately poor | |
| Local audiences, groups, events, older demographics | Organic page reach, now close to zero without spend behind it | |
| TikTok | Reach without followers, if you can produce real volume | Repurposed landscape video and anything corporate in tone |
| YouTube | Search-driven demand that keeps working for years | Posting occasionally. It rewards a series, not a video |
| X | Real-time, tech, media and public conversation | Most local and B2B service businesses, honestly |
| Home, retail, food and long-horizon purchase planning | Anything B2B, and anything genuinely time-sensitive | |
| Threads or Bluesky | Early-mover reach in a few specific niches | Duplicating your X output and calling it a channel |
How it works
Step by step, with timeframes
Timeframes are typical rather than guaranteed, and they assume we get account access and approvals when we ask.
- 01Week 1
Onboarding and access
Accounts, brand assets, tone, approvals and the escalation route for anything sensitive. Access is granted inside your own business manager, never ours.
- 02Week 2–3
First calendar
A full month planned, produced and approved before anything publishes, so the first month is not made in a hurry and judged as though it were typical.
- 03Ongoing, monthly
Publish and manage
Scheduled posting, community management to the agreed response standard, and topical additions slotted in as they arise.
- 04Monthly
Report and adjust
Against the measure agreed at the outset, including the posts that underperformed and what that suggests about the next month.
What you get
Reporting and ownership
- A month of content planned and approved before it publishes.
- A written response standard covering who handles complaints and how quickly.
- Reporting against the measure agreed at the start, including the posts that did nothing.
- Every account held in your own business manager, with our access removable in one click.
- The full content library and every asset produced, in a folder you own.
Tools and platforms
- Scheduling platform
- Native platform analytics and inbox
- Figma or Canva for asset production
- GA4 with tagged links
- Social listening where volume justifies it
Timeline
How long this actually takes
A month to onboard and get the calendar ahead of itself, then it runs monthly. Expect three to six months before the numbers are worth reading, because social is noisy enough that a single month tells you almost nothing. Two honest points. Organic reach for business pages on Facebook and Instagram is low and has been declining for a decade — on those platforms this service maintains credibility and supports paid activity, it does not generate demand by itself. And we will not take on six platforms. If the strategy has not settled which two or three matter, that work comes first, because managing six accounts thinly is the most expensive available way to achieve nothing.
Pricing model
Monthly retainer
Monthly retainer scoped by platform count and posting frequency. Any paid amplification budget is separate and paid to the platforms directly rather than through us.
Questions
Social Media Management questions
How many posts a week do you produce?
It depends on the platform and what you are paying for, but the number matters less than people expect. Three considered posts a week on one platform outperform daily filler across three. We would rather quote for fewer posts and defend each one.
Who answers comments and complaints?
We handle routine replies to an agreed response time. Complaints, anything about a specific order, and anything legally sensitive escalate to a named person on your side immediately. That line is written down during onboarding rather than improvised at the moment it matters.
Do we need to appear on camera ourselves?
On TikTok and short-form video, effectively yes — faceless brand accounts perform badly there. Elsewhere it helps but is not required. If nobody in the business is willing, that should shape the platform choice rather than being discovered six months into a video strategy.
Should we boost posts?
Behind posts that already performed organically, yes — you are amplifying something with evidence behind it. Boosting on a schedule regardless of performance is the least efficient way to spend on Meta, and the platform’s own campaign tools do more for the same money.
Who owns the accounts and the content you make?
You do, throughout. Accounts stay in your business manager and we hold access at your invitation. Every asset produced goes into a folder you own, in editable form. If we stop working together, you lose our time and nothing else.
Can you manage six platforms for us?
We would rather not, and would decline unless there is a resourced reason for each. Six accounts run thinly reads as a business that has lost interest, which is a worse signal than being absent. Two or three, run properly, is the sound version of the same budget.
How long before social produces enquiries?
Direct enquiries from organic social are slow and, on some platforms, rare — that is normal rather than a failure. The realistic contribution is influence: people who saw you for months and then searched your name. That shows up in branded search and self-reported attribution within a couple of quarters.
Last reviewed 28 July 2026.
Tell us what you are trying to fix
A 20-minute call, no pitch deck. The Nexclick will tell you what we would do, roughly what it costs, and whether we are the right people for it.